The West Midlands Museum Development Programme (WMMD) is managed by Ironbridge Gorge Museum Trust and delivered by a team of four museum development officers (MDO’s), led by a museum development manager.

Our vision is for the West Midlands Museum sector to develop, thrive and collaborate to ensure future sustainability through cross cultural programmes which excite and inspire diverse audiences and deliver a professional customer focussed visitor experience.

WMMD delivers activity to support the Arts Council for England’s 10 year strategic framework ‘Great Art and Culture for Everyone’, under its five strategic goals:

  • Excellence – is thriving and celebrated
  • Opportunity – everyone can experience and be inspired
  • Resilience – museums become sustainable through innovative and entrepreneurial ways of working
  • Leadership – the workforce is diverse and suitably skilled
  • Young People – encouraging the next generation to be excited and enriched by museums

We will:

  • Build learning through peer to peer networks
  • Strengthen partnerships and develop collaborative projects
  • Share skills and knowledge
  • Look to improve costs and impact
  • Develop an entrepreneurial  approach and find creative solutions to problems
  • Increase income and source alternative funding streams
  • Nurture entrepreneurial ways of working
  • Support and develop excellence in the long term care of collections
  • Build diverse audiences using physical and digital means
  • Improve visitor experience, taking an innovative approach
  • Facilitate diversification in the ‘offer’
  • Assist in developing a diverse volunteer base